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 | ADVERBLAH...BLAH...BLAH... | May 23, 2008 |
Welcome to Dy, Salceda, et. al. :) It's alive! Anika brought up the idea that it would be fun to share just one blog where we can rant and rave, so here it is... Dr. K better be proud! [em] Hey everyone! As a close friend of mine says..."welcome to our queendom"! Em and I created this site to share anything and everything that fills our daily and crazy lives in the communication industry. Enjoy! [anika] I came across this article on Trend Hunter about 80 authentic trends started by Adidas. Though I'm not so sure Adidas actually started all these trends, I know they did think up a lot of these amazing ones. No wonder Adidas has managed to stay ahead of the game, they not only innovate their products, but they keep their advertising and promotions interesting as well. My personal favorite being their vertical soccer billboard.
Here's a run down of their bright ideas:
Ummm... okay napagod ako, go read the full article instead! Heheh, click here. Because I can never catch them all on TV, I've decided to just find them on youtube.
See you guys at AdCong! SDL batch '05, our first Ad Cong together was Baguio. I think this calls for a reunion! Kahit sumunod nalang kayo for the parties, heheheh ;p
Download this and other original video files with Multiply Premium.Now this one if for the cynic. For the one who always asks you to "show me the numbers', the one who says that the internet phenomena is just a phase, or that it's too small to even notice.
Watch it and be amazed at the power of digital / SNS :-)
Download this and other original video files with Multiply Premium.Easy to understand video explaining Social Media to the technologically challenged. For your presentations and training sessions, I suggest this :-)
Download this and other original video files with Multiply Premium.Bare Minerals is a Mineral Makeup brand. The very nature of mineral makeup is that it is a breaking away from traditional makeup. And the first makes of MMU's were entrepreneurial, caring women who reached out to their consumers as persons, not as a big faceless corporation. And so I think it's very fitting that when they placed their first ad in the New York Times, they chose to defy convention once again. Read on.. (Click on the image to make it bigger)
 Can guerilla marketing get any better than this?
Download this and other original video files with Multiply Premium. | Category: | Books | | Genre: | Nonfiction | | Author: | APG, Ed: Alan Cooper |
A must read for any brand planner.
Especially if you’re a junior planner like me.
(Actually, if you’re a junior planner, don’t just stop at reading this book. Read everything you can get your hands on that’s by the APG! I combed through their practically downloaded everything that can be downloaded. It will do you a world of good! - www.apg.org.uk)
The book covers the basics that you need to know. And let me tell you, the basics of brand planning don’t feel like basics at all! So it’s a good thing it offers a lot of useful frameworks about where certain kinds of research come in, and what sort of distillation of the data you need to do before your next data gathering quest… all the way ‘til the final distillation of all your knowledge – the creative brief and the briefing.
Each chapter in the book is actually written by different planners, members of the APG, chosen according to their areas of expertise and interests. It’s an easy read, and it makes for a good reference that you can keep coming back to coz it’s got lots of sample work, formats, diagrams and etc.
Best of all, it gives you the big picture of what a planner should be, and just how much a good planner can bring to the table at every step of the process. Because as a newbie, it can get a bit disorienting juggling so much data, putting on so many different thinking hats, stepping into the shoes of so many people… And this book tells you that yes, that’s exactly what being a planner is. And yes, there’s a whole group of people like you who enjoy doing exactly this for a living.
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A peek at the book’s table of contents:
1. The Planning Context
2. The Role of Advertising
3. Developing Advertising Strategy
4. Creative Briefs and Briefings
5. The Requirements for Creativity: A Creative Director’s Perspective
6. Creative Development Research
7. Campaign Evaluation
8. Account Planning and Media Planning
9. International Account Planning
10. Planning Inputs Into the Client’s Business
11. Planning on Other Communications Industries
 More branded flash mobs :-)
Download this and other original video files with Multiply Premium.More branded flash mobs :-)
Download this and other original video files with Multiply Premium.Link: http://www.dlvbbdo.com/Yet another interesting find via Adverblog. Italian BBDO site has a DOS-type interface. For those of you who were already computer-literate in the 80's... this'll bring you back to the good old days :-) No mouse-clicking here, you need to remember those DOS commands to pull up their directories and sample work! After Improv Everywhere's Frozen Grand Central came the T-Mobile Dance in Liverpool Street Station. And according to Adverblog, a whole bunch of other brands who jumped into the flash mob bandwagon.
Anyone heard of people doing stuff like this locally? I wonder if any local client would actually be game for something like this :-)
[ems]
Download this and other original video files with Multiply Premium.Client says: "My Product".
Account Director Says: "My Client".
Creative Director Says: "My Ad".
Planner Says: "My Consumer".
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Excerpt from "What is Account Planning, 1986"
 | Say What? | |
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 | So I hear Dr K and Sir Jason are now on Facebook? You guys know if they have Multiply, too? :-)
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| Marts, I think you're just jealous coz all three of us are actually geeks. But it's just you who's a Machoy :p
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 | OUCH MARTS!!!! hahahaah Speak for yourself!!!! :P |
 | Oh no! The geeks of IMC... UNITE! Check out this site. This guy does write ups on Philippine campaigns. He labels them WAWAM if he thinks so (stands for What A Waste of Advertising Money). He did a funny review of my campaign. And actually predicted that Safeguard would bring us to court! http://the-wawam-file.blogspot.com/ |
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emsdy wrote on Jul 7, '08 Haha, after the Unilever thing is over, it's my turn :-) Be patience! Bwahaha |
| i wasn't doing anything in the office! hahaha UR TURN! |
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emsdy wrote on Jul 7, '08 My my my aniks... you've been blogging like crazy, haven't you?? |
 | Been waiting for you...
Come, let's join us!
[ em ] |
| Shall we start taking over the world?!?!?! ;) |
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Marts, I think you're just jealous coz all three of us are actually geeks. But it's just you who's a Machoy :p